Wednesday 23 March 2011

Joel Evey

Joel Evey studied at Cal Arts school, a personal favorite of mine for its connections with both April Grieman and David Carson.




Like Neo Neo in some ways his designs are elemental, drawing obvious influence from the postmodern era that swept through America and especially California in the 70s and 80s.  I have made a real connection with that era after researching for my dissertation, and what was just a messy phase of design has now been made clear to me that it was an essential and inspiration period of experimentation.




This is the fold used for my Flatland collaboration with Vickie (I will discuss the collaboration in full detail later).  It is the basic 1/4 fold, simple and effective for packaging and distribution.  However it also makes for 4 individual faces, each avaliable to exist in its own right as a design.  This is something we considered for our posters.  They are not designed as four seperate designs, ut the dynamic layout of typographic elements and background imagery makes for interesting compoitional resolutions in each side.  Hoever this was not pushed to the full potential in the short time we had to turn around the final designs.  For that reason, if time is permitting I will be re-visiting Flatland to push the limits of format and our concept of 'not fitting in and breaking away from guidlines.'






These are beautiful, the justified type is unconventional but very welcome.  The upper and lower case and lower case mixture is too great to see.  As a typographer I often get questioned on the application of case and am pushed towards conventions.  Screw that.

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