By printing the grotesque alphabet by hand I had created a unique typeface. There is not much repetition in the logo so eah letter remains genuine in appearance. It will be useful for a further range when headers, titles and slogans are incorporated. The brief is finished, but the potential to push it further is certainly there. When I have some free time in a few weeks I may well create a lyric book as well as some promotional posters.
The clear jewel case allowed for a relativly cheap packaging solution. It also enabled play for another level of visual meaning in relation to the idea of 'breaking out.' I chose not to confuse the layout of the logo beyond justifying it to the left, as this is how I had always intended the logo to appear, rather than floating or being constrained to a grid. The freedom of the overall design refelcts the independent nature of the band as well as as the more obvious suggestion of breaking out and therefore being free.
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