Board 1
CONCEPT
Flatland covers a multitude of ideologies. It explores Victorian culture, social hierarchy but most importantly dimensions. The product is limited edition pack containing a re-designed version of the book cover alongside a fold out poster and chapbook. A chapbook is a pocket size booklet popular from the 16th to 19th century. The small chapbook is designed to be pocket size and narrates one chapter of the novella.
TONE
The resolution to this brief will be informative and formal as well as conceptually aware and creative.
TARGET AUDIENCE
The focus will be towards followers of Edwin A. Abbott and his novella. The pack will be aimed at intellectual commuters who are looking to enrich their daily travel,
with a handy pocket size chapbook.
DESIGN DIRECTION
Traditional but contemporary.
It was important that the character and era of the book wasn't lost with the resign, however it was also key to bring the often overlooked novella into the 21 century. The brief invited us to push the traditional view of the book to one side and explore what a book is/ can be. Choosing to produce the chapbook as the priority focus allowed us to tackle creatively visualising the main element of the book: other dimensions. We wanted a publication structure that allowed the reader to explore and to interact with the text.
Board 2
RANGE
The Flatland pack contains a re-editioned cover of the original book, a bookmark that also acts as an introduction to the pack and a collectable poster for avid Flatland enthusiasts. The cover of the pack is translucent; this not only functions as a convenient way to display all the contents, but also parallels characters within the book. Firstly it suggest the idea of imprisonment that characters within the publication face if they dare to preach the truth that a 3rd dimension (Spaceland). The cover also suggests how the character, Square is enlightened when he discovers the third dimension and his previous knowledge of the world is turn upsidedown. Square also has dreams where he is visited by a Sphere and the translucency of the cover also supports the dream like state that he is in when he is educated on what exists beyond his own domain.
FURTHER EDITIONS?
Board 3
C46 M76 Y32 K00
C00 M85 Y95 K00
C67 M02 Y46 K00
Stock
Pearl grey paper 130gsm
Truegrain texture polyester drawing film
150 micron
CHAPBOOK
Columns
Margin
Gutter
Header
font-family: Grotesque MT Std
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Body copy
font- family: Adobe Garamond Pro
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footnotes
font- family: Adobe Garamond Pro
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BOARD 4
CHAPBOOK
The brief allowed us to push the boundaries of a conventional book. The folding chosen for the chapbook is colloquially known as a 'hot dog fold.' With this fold we were able to create a multi functioning chapbook. Firstly the pocket size book works as a narrative of one chapter of the novella. Secondly the publications acts as a visual portal to transfer the reader into a 3 dimensional space and invites the viewer to imagine discovering a 3rd dimension previously unknown to the 2 dimensional characters within the book. When opened fully the space returns back to a 2 dimensional area, this enables the reader to quickly move in-between dimensions and help them to visualise the sometimes mind bending chapters within the book.
CONTEXT
The pocket size chapbook allows the reader to conveniently place it in his/hers pocket. It is designed to be light and able to be read either on a commuters journey to or from work or at ones desk during a break, perhaps at work.
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