Greg Richards

Creative Process

This fun publication by Greg Richards is a literal Vs ambiguous walk through of his creative process. While on spread deals with the literal through typography and easily accessible photography, the other has no context, an ambiguous page that has no visual connotations. It is a great conceptual idea of the unclear becoming clear through his creative process. It is a well considered and executed concept.

However I think the format is a bit dull, it looks to be a standard format for a magazine. Perhaps a slightly smaller resolution would have enhanced the concept of control and containment of the process. While a larger publication may have equally suggested the handling of a large job in a controlled manner. The benefit of a large publication is the use of white space. This strikes me a quite a corporate publication.