Design Context : Delivery

Design Context : Proofing 02

Open publication - Free publishing - More design

Design Context : Cover Proofing

Open publication - Free publishing - More design

Design Context : Proofing 01

Open publication - Free publishing - More graphic design

Design Context : Book Layout Final

Open publication - Free publishing - More layout

Design Context : Book Layout 03

Open publication - Free publishing - More layout

Design Context : Book Layout 02

Open publication - Free publishing - More layout

The content is racking up now and the layout is systematic. The order is not at all final yet but is coming into focus. I know all of the sections. They are not chapters, that seems far to straight forward. Instead I want this to be an interesting book that shifts its focus every few pages in order to keep the reader thinking, and not just absorbing. A nice quote I found while researching went something like, 'A designers book is like his own little world.' If this is true then why would I want to read a logical straight forward, spoon-fed book. No way, give me something that hits me in the face when I turn the page. Bold red, reverse out, body copy nicely layed out. Mix it up, keep it interesting but keep a focus on responsibility and discipline.

Design Context : Book Layout 01

Open publication - Free publishing - More graphic design

Design Context : Group Tutorial Feedback

Just before we get going I would like to say that this is the second time I have written this.  Blogger decided not to post and delete what I had written, thanks.

(I will try to recite what I wrote before).

The best way to tackle this feedback will be to go through the notes I took while listening to others and then discuss the further issues in more depth.  Also I would like to apologise to the group for having to endure my waffle.  My thoughts are usually a bit wordy and boring, which I why I tend not to share them, however I assure you that in the end they do make some coherent sense.  Apparently my speaking skills just weren’t switched on today.  OK!

Notes

·      The context book is a distilled / focused version of our context blogs.

·      I should test my questionnaire before sending it off to studios.

·      My personality should come through in the questions, this will inform the tone and the responses.

·      Interview would benefit from being focused on a particular subject.  For example, typography in communication, and the clarity of successfully using a grid.

·      Studio work will be selected on the basis of what I interpret the piece of work that optimises their practice and ideology.  This could be typographic, engaging with culture or just a very successful piece of communication.

·      Consider the sections of the book and how the shift of focus should be immediate. This could be kicked off with key quotes that set a tone of clarity, objectivity or creativity.

·      Interviews and questions can be broken up to help aid the structure of the book and the chapters.  The structure should lead somewhere and ultimately leave the reader questioning what the already know.

·      A case study of how typography has been used on a large scale project to effectively communicate and engage with culture.

Ok so those were the notes, now for a little more detail and suggested direction. 

I was cut down a bit for planning too far ahead and having too much of an idea of what I wanted the final article to be, which yes I did, but in my mind a final outcome isn’t something to work towards, but just a physical impression of what my thoughts are.  It gives substance to though, from which further evaluations can be made.  Without drawing out my initial sketches I would no have know for example that the 3 sections I had broken the book into may not be as effective as say using sub-sections within those main 3.  Anyway… form follows function bla bla. I know what the content is; it is answers, interviews and quotes.  The tone and content will inform the design direction. Annnnnnyway.

A good piece of feedback, which I am greatly in favour for, is that of the pub discussion.  I should gather us a few mates with a pint and raise some of the issues I would be asking the studios and designers.  This way a discussion may boil my questions down to just a few core ideas that need exploring. 

Also I need to make it clear at this stage what it is about the sections that will create a clear thread throughout the book.  The content will drive this.

Something interesting that will certainly drive the tone of the book is asking designers about their worst clients who have basically made them push aside their awesome deign in favour of what the client think is best for them.  Basically I need to provoke some emotional response from the designers in order for this to be successful.  After all when was the last time you spoke to a designer who didn’t want to bitch about their worst client?

CLIENT Vs DESIGNER

A question may be something like; ‘what is your worst case of a client ruining a brilliant concept and execution of a project?’

This can also lead to interesting questions such as; ‘what have you done in these situations to persuade or advise the client.’

TENSION & CONFLICT

Creating a dialogue and understanding between the designer and the client will be very fruitful, while the tone will be fun to read as the personalities of pissed off designers will come through heavily.

Another idea is to talk to the wider creative sectors, basically my friend group, which consists of a film-maker, photographers, an illustrator and a copywriter (among other graphic designers obviously).  This shows that we are all connected by one thing, annoying clients.  Again, what designer wouldn’t want to hear about that?  All this will lead to further debate and clarification of questions.

Finally the idea of talking to the clients isa fun one.  The opposed perspective could being to light whether they are happy with what they received, what their input on the design was, or whether they feel the designer indulged themselves in an ego trip and produced an utterly non-objective piece of work.

COMMERSE Vs DESIGN 

(I must try to remain impartial, however unlikely it sounds).

Design Context : Context Planning

Generally I find it hard to keep on top of paper work. I am not an unorganised chap by any means, but I prefer to not lug a wadge of paper around with me whenever I want to do some work.

So here is an initial plan for my context book, it covers the structure and potential content (should I achieve it) of both chapters as well as covering the questions I will be asking and the studios / designers I will be contacting.

This is a rather confusing starting point perhaps, but it will be enough to sift through for the real good quality material.

Design Context : Context Workshop

Workshop

The context workshop was a clarifying session, helping us put into perspective the research that I should be undertaking in, from the most basic to the insightful and groundbreaking.

The general idea was to write down out interests, the issues raised by those interests and ask questions to be answered through out research relating to them. A very useful workshop indeed is my thoughts. It is not such an epic task as I had imagined, but simply a natural progression of an increasingly aware practice with the context of the design world.

Design Context : Titles & Chapters

A typographic investigation of Modernist theory, with a focus on information.

- 1920 - 1960

- Typefaces

- Hierarchy

- White space

- Functionality

- Typo-photo

- Budget

- Black & white

- Colour

- Form

- Vignelli

- Tischichold

A typographic investigation of the English language, with a focus on delivery of a message.

- Modernism

- Hierarchy

- Sound

- Spoken / written word

- Type manipulation

- Tone

- Pace

- Society

- Legibility

- Discipline

A typography based investigation of movement, with a focus on editorial design.

- Format

- Typography

- Grid

- Modules

- Vignelli

- Seeing

- Visual connections

- Scale

- Weight

- The New Typography

- Subtlty