The covers of the chapbook and the book covers are far more subtle that the poster. These tie in much more subtly with the short introduction to the book being slightly offset from the title.
I think there is a good balance here.
Design for print with a focus on typography and format, aimed at communicating a message to raise awareness and aid culture.
Tuesday, 22 March 2011
Flatland : Poster Development
Our poster designs were designed without a grid, this was very liberating and made for interesting experiments with elemental design. There are more opportunities for play with heirarchy, but also a lot more rist. The posters are collectable items, not promotional, to the balance was more important that communication.
Several elemtns for example would require re scaling or alligning differently simply for compositional benefits.
The idea to add texturising details around the edes was good, it added a knd of eperimental frame around the poster, but was not over whelming.
Monday, 21 March 2011
Flatland : Boards
There seems to be an error with this link, will try to fix it. It was the boards for our previous attempt at the Flatland brief.
Sunday, 20 March 2011
Flatland : Book Cover Spread
Saturday, 19 March 2011
Flatland : Typefaces
AGaramondPro-Regular
GrotesqueMTStd-Light
GrotesqueMTStd
We felt that completely ignoring the traditional heritage of the novella would be a bad idea. We both have a guilty pleasure for traditional design so we made it work alongside the rather interesting Grotesque typeface. The F especially is rather cool, it has a slightly tapered end to it that give the title Flatland some momentum and style.
Flatland : Book Cover TEsts
A descision we had to make was whether the book cover would be almost an up-scaled replica of the chapbook cover or a seperate design. We knew we were going to use the rectangle with Flatland inside it, as it was the identity of the range.
I had the idea to create a wrap around style cover that had the chapter titles on it. chapter 1 on the back and chapter 2 on the front. However this just didnt seem right so we decided not to use this.
Playing with the format enables us to drop some historical knkowledge and background about the book. A nice touch.
Friday, 18 March 2011
Anthony Burrill More Brilliance
More fantastic to the point design here from Burrill. It just occured to me that I should say this, but, I did not know about Burrill and his work until I was well underway with my book fair project, in fact I think it was once I had finished. I don't know, maybe one day people might recognise my typographic posters for the same kind of reason. I do hope so. A show piece would be awesome.
Ok this work. hmm, to the point, clear, bold, aaaand I think thats about it. His message driven work doesn't always insist on being seen, but simply offers some advice. I should e-mail him ask him why he feels he does these types of design.
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