Off the back of Tim being away out of the country the team decided we should get on with pushing the layout onto a final design direction. I was all for this, however my book fair brief was coming to a definite end at the end of the week and I simply could not help them out with the time frame I had for two days. This was a tad annoying because the previous week I had been up for it but Tim was away and now I was busy and only able to dash over to give some input on their design work.
They came up with three slightly different directions to show the Fine Art team for the meeting the following day. The differences are in the header typeface (Quicksand) and the body copy (Courier New), while the general layout was always flexible. The statements on one of the mocks were rigid, always appearing in the same place, this would mean the images would have to work around it. The other allowed the statement to be placed wherever on the spread to accommodate to varying image sizes.
To take to the meeting we have our main concept of ‘what we cannot say.’ On top of this we tried to think of a few new concepts, none of which were as strong. We spent days on the original concept generation and only one was worthy of following up. The other two we are going to pitch to them are;
Unite, Evolve, Express, Disband.
Who needs words when we have artistic license.
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