Tuesday 26 April 2011

Fine Art Yearbook : Yearbook Meeting 4

4
Fine Art Yearbook Meeting






We met up with the Fine Art reps and Sheila again today to keep them up to date with the designs and also address some issues regarding stock and budget.  We received some good feedback from them for small changes of layout and what they ideally wanted for stock and typefaces.

They really have their hearts set on a light weight paper, however we have told them that that decision is now completely out of our hands, or at least that is our understanding of the situation.  The same goes for the cover stock.

The number of pages has been an issue.  The book could either be 96 pages / 44 spreads of work, leaving just 6 pages for the introduction, content and other pages simply to make the book more exciting; or 108 pages leaving plenty of room for making the book much more of an experience and therefore a stronger resolution.  We all decided that 108 pages would be far more interesting, even though it means that potentially they may get fewer copies.

The layout of the spreads are working for both us and them, so we are agreed that they are the final article, all that we are waiting for now is the final photographs of work...

Fine Art have organised a photographer to take all of the shots on Thursday and Friday, so if all runs smoothly on their end we will have them before Easter break up.  Should any student not supply us with final photographs we have at least one back-up photograph for each student.  If they are not acceptable in terms of resolution of quality we will endeavour to get hold of one, but the general idea is that if they have not got a photograph sorted out they will simply be left out.

The introductory text to the book has been layout in 2 columns rather than one for the latest’s mock up, however they preferred it as one column.  This is a simple change, but we will have to wait to see how long the introduction statement is before we finalise this decision.  This will be provided before Easter too unless they fail to sort it out.

Instead of a directory of student contacts in alphabetical order, Sheila though that it could be substituted for an acknowledgments page for sponsors and thanks to outside sources as well us.

The personal statements on each student page have the flexibility to cross 2 columns, however the short word count of 30 will have to be edited by Fine Art before we can say whether or not 2 columns are necessary.  Again the deadline for this is this Friday.

The cover has been a problematic area our group are not entirely happy with the use of Akkurat as it does not feature anywhere else in the book.  However it does have an immediate impact and works with the text ‘what we cannot say.’  The design we showed them received good feedback, but also room for improvement.  The idea is that the text will wrap around both front and back covers, with the title of the exhibition on the front and the course name on the back.  This will design will be made final by this Friday also so that they can see it before we crack on with the content.

There will either be no finish on the cover to make allowance for budget, or a matt foil (no larger than A6), which will be used on the type or as a more conceptual feature.

Our mock printing costs are being negotiated tomorrow with Richard.  This will probably give us an allowance of £40 (£20 has been used already) to produce mock-ups and samples.  This will be taken out of the course funds.  We will know the details tomorrow.

So in preparation for Fridays short meeting we will have:
  • ·      Final cover design
  • ·      Photographed work
  • ·      100% of edited statements
  • ·      Introductory statement

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