Mail-out
The mail out will include;
- Publication
- Invitation
- Statement / Question indicator
Publication
The publication is designed around a flexible format that can be both informative and promotional. The fold enables it to be read as a small publication, informing attendants to the isses covered, as well as background Cancun information to provide wider interest to a less informed audience.
The content drives the information, while the reverse is a poster that can be used as further promotion. It is based on a simple grid, like the poster, that makes the text very accessible, leaving space for headers and photographs (if needed) to create a neat and diverse product.
Invitation
The invitation is aimed at a leaned towards an intellectual audience through the central alignment of elements and motif of the ' in Cancun. (Which cannot be typed in blogger...)
Question/ Statement Indicator
As well as invitations there are statement and question indicators. These will be perferated for the user to pop out. It will aid the progression and smoothness of the discussion as well as encouraging the audience to participate in wider topics and personal thoughts.
They are the same format as the publication and invitation, creating a neat package of elements within the mail-out.
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