Monday, 28 March 2011

Fine Art Yearbook : Meeting 1

1
Meeting with Fine Art


(These notes were taken by Liam)


Today the team (Tim, Ed, Vickie and I) met up with the Fine Art Committee and Sheila Gaffney (Course Leader) to discuss the initial ideas, concepts and boundaries that are in place (or at least beginning to take place) in regards to taking the course yearbook forward over the coming weeks. We also had a tour of the studios to see the work that was being produced. That in itself was pretty useful.

More valuable in my opinion though were the ideas put forward in relation to stock preferences and typefaces that they had already began to identify as appropriate and so on.

To culminate, the points to take away from the meeting were:

01. The stock choice is an important feature for them. If possible, they would love to have a coloured paper if it doesn't interfere too much with the way images will print. Also the paper will have to fall in line with what gets decided for the college as a whole so that's a further consideration. Inspiration here was the Creamier publication by Phaidon.

02. They are keen to have a text-driven cover, but are open to a simple /subtle image behind the type if it is needed. Again the Creamier publication was inspiration - this time the casing it comes in. From this, a use of spot-varnish was also held in high regard. Budget will ultimately decide if this is viable.

03. A publication for the turner prize made use of a slightly customized san-serif typeface for headings. If this is possible, they would like to try and utilize this also. The typeface looked quite a lot like Quicksand. We will need to clarify this later to get a feeling for the exact type choice they are into.

04. One aspect that they were glad for was the fact that they would each get a double spread this year as opposed to a single page. They felt that last year's yearbook was a bit cramped in terms of the presentation of work.

05. The use of Courier for the info (turner prize publication) was also admired. It separated the image and contact info from the body-copy. I personally think that using a separate typeface for titles, body-copy and navigation text is actually a really good idea.

06. The cover really needs to transcend into other deliverables such as a poster and banner etc. I agree

07. With the prospect of the inside paper being universal across all the yearbooks, then the cover really needs to define the course and make the book stand out amongst the rest. Hopefully a subtle print-finish such as the spot varnish can make this happen with the available budget.

08. Last year's concept (together we are bound by the sea) was derived from the exhibition name Archipelago. The group are having a meeting tomorrow to finalize the name of this years exhibition or provide us with a concept that we can work with. This has to be done immediately so we can move things forward with pace.

All-in-all a very productive meeting with lots of ideas buzzing about. I am very satisfied that stock and typeface choices are being considered by both parties already.

Book Fair : The Other Posters






Chris Jackson from Elmwood liked the last design in particular.  So I will probably send him one in the post some time soon. One to their London branch too why not!

Book Fair : Posters Photographed









Definitions

This will be a definitions post, new words will be posted up onto this post rather than a new.


They are mainly aimed at the progression of my design context, as well as porsonal areas of interest.


OBJECTIVITY
ob·jec·tiv·i·ty


  • ability to view things objectively: the ability to perceive or describe something without being influenced by personal emotions or prejudices.

  • accuracy: the fact or quality of being accurate, unbiased, and independent of individual perceptions.

  • philosophy actual existence: the actual existence of something, without reference to people's impressions or ideas.

SUBJECTIVITY
sub·jec·tiv·i·ty


  • personal interpretation: interpretation based on personal opinions or feelings rather than on external facts or evidence.


  • personal vision: concentration on personal, individual responses in artistic expression.



AMBIGUITY
am-bi-gui-ty

  • doubt about meaning: a situation in which something can be understood in more than one way and it is not clear which meaning is intended

  • statement with more than one meaning: an expression or statement that has more than one meaning

DISCIPLINE
dis-ci-pline


  • conscious control over lifestyle: mental self-control used in directing or changing behavior, learning something, or training for something

  • vr make yourself do something regularly: to make yourself act or work in a controlled or systematic way





Cancún Debate : Poster Direction


I jotted down a few compositional and design direction ideas to eperiment with, all employing the same colour scheme, but each with their own tone.

Sunday, 27 March 2011

Cancún Debate : Getting to know the audience

CUSU provides a strong voice and practical support to ensure that the issues you care about are actively pursued. We are currently running a number of exciting campaigns to improve the experience of students in Cambridge. In the last 12 months, CUSU has fought against tuition fees, stood up for equality and diversity, championed environmental sustainability and called for a University sports centre. which you can find out more about below.
Students are most powerful when they organise and cooperate as a collective body, so campaigns are at the centre of CUSU's work. Some campaigns take the form of high visibility public events to draw media attention. Others will involve close engagement with the University through committees and lobbying. Many of our campaigns rely on college and faculty networks to apply pressure on a single issue in many places.

Book Fair : Book Binding

Again due to the time I had to produce the books I had to design them in a way that would be quick and cheap to print, as I am also skint.  Therefore I bound the books with a French bind (1 sided print, 1 leaf folded).  Also producing the book in just black on coloured stock meant I could manual feed it through the laser printers.  I was happy with this as I know the black lazer ink is acctually really quite dense and deep.




Each book is unique in terms of coloured pages and their order.  Nothing too mind blowing there, but I could only afford 3 packs of the stock.  So to make sure I had enough paper I had to mix up the colour of the chapters from book to book. Reminds me of refreshers.